Publication: 30 August 2022
Exporters, importers, press, influencers Brazilian wine industry and consumers met at two Wines of Chile events dedicated to premium Chilean wine.
Although commercial relations and communications have always remained active between Chile and its No. 1 market in sales by volume and No. 2 in value, events were held in Brasilia and São Paulo at the end of August by Wines of Chile.
“We are excited to see and toast with our Brazilian friends again after so long in the pandemic,” said Angélica Valenzuela, Commercial Director of Wines of Chile. “In the ´Luxury Tasting´ events at the Chilean embassy in Brasilia and the 11th version of our ´Grand Tasting´ gala in São Paulo, we wanted to bring a sample of the Chilean wines with the highest scores, so that Brazilian consumers continue to enjoy our wines, and get to know the high-end and award-winning products of Chile”, he concluded.
First stop: Brasilia
With the Embassy of Chile in Brazil as the venue, the event was held on August 23 Luxury Tastings Brasilia, a series of premium wine tastings for 40 special guests from the local trade, the press, influencers and specialized consumers where eight winemakers from Chilean wineries presented wines with scores over 92 via telematics, which demonstrated that they are the expression of their terroir. It was attended by the hosts of the Embassy, the Charge d’Affaires of the Embassy, Samuel Ossa, and the First Secretary, Diego Araya.
The Casa Silva (Colchagua), Casas del Bosque (Casablanca), Concha y Toro (Cachapoal), Cousiño Macul (Maipo), Miguel Torres (Maule), Montes (Aconcagua), Sutil (Limarí) and Viu Manent vineyards participated in this event. (Colchagua), who proudly represented their respective wine valleys.
Grand Tasting of Wines of Chile in São Paulo
More than 350 people came to the Unique Hotel to be part of this emblematic Wines of Chile event, which is already holding the 11th version of the Grand Tasting São Paulo. The day began with a Master Class, in charge of the Journalist Suzana Barelli, a pioneer among women who write about wines in Brazil, who presented to importers and the press, a selection of wines with scores over 94. The Director was present. Commercial of Prochile in Brazil Hugo Corales.
Later, a fair was held where 20 Chilean wineries showed their products to Trade representatives, Sommeliers, restaurant owners and the press. The Chilean wineries present were: BPR, Carmen, Casa Silva, Concha y Toro, Cousiño Macul, El Principal, Emiliana, Errázuriz, Hacienda Maule, Invina, Los Vascos, Maquis, Montes, Pérez Cruz, Santa Rita, Sutil/La Playa, TerraNoble, Valdivieso, Secret Valley and Ventisquero.
The public’s reception was very positive, and Wines of Chile’s strategy is to continue developing and premiunizing this market, the largest in volume for Chile.
FILING IMPORTS FROM SMALL PRODUCERS IN BRAZIL