Qatar 2022 World Cup: Brazil champion of digital sustainability

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Karmametrix.com research reveals the CO2 emissions of the websites of the national teams at the World Cup: Brazil 1st for digital sustainability. Italy would have been 15th.

MILAN, November 16, 2022 /PRNewswire/ — Who will win the 2022 world cup? For now we don’t know, but from the point of view of web sustainability, the digital sustainability soccer world cup goes to Brazil. Each web page pollutes by emitting CO2; to raise awareness on the topic of “digital pollution”, KarmaMetrix.com measured the CO2 emissions of the home pages of the websites of the teams qualified for the FIFA World Cup in Qatar, simulating the World Cup scoreboard, with the groups and crossings exactly as they will be in Qatar.

Among the teams qualified for the next world championship in Qatar, the Brazilian football federation site is the most eco-sustainable (55 kg of CO2 per year*), followed by Denmark and Germany (111 kg of CO2 per year* each ) to complete the podium with equal merit. Among the least virtuous, however, we find the United States in last place in the digital sustainability ranking (6,655 kg of Co2 per year*), followed by Canada (4,521 kg of Co2 per year*) and Switzerland (1,323 kg of Co2 l ‘year*).

Italy, on the other hand, if it had participated in the World Cup, would have placed 15th, with 388 kg of CO2 emitted.

“Football is a global phenomenon. With the digital sustainability soccer world cup, we want to raise awareness that the web also pollutes and contributes to climate change that affects every corner of our planet” comments Ale Agostini, founder of Karma Metrix. “COP 27 is taking place in Egypt these days and little is said about the Web, which overall is the 4th country in the world in terms of CO2 emissions. Making digital objects more efficient and eco-sustainable means contributing to the fight against climate change. Football and sport can contribute and lead by example.”

Karma Metrix is ​​the 1st digital sustainability path chosen by major brands that measures, compares and improves the environmental impact of a website. The measurement takes place through an innovative algorithm (patent pending) which takes into consideration multiple «on-page» elements of the web page that impact on energy efficiency. Each page analyzed is compared with a reference benchmark. Finally, the improvement takes place through the identification of energy efficiency areas at the page and site level.

WEBSITE: www.karmametrix.comLinkedIn: @Karma MetrixInstagram: @KarmaMetrix

*Methodology: The measurement was carried out with the Karmametrix.com tool on the homepages of the federations of the teams that had access to the final phase of the World Cup. The measurement was carried out between November 1 and 4, 2022, assuming 120,000 views in one year. Measured emissions may vary over time based on various factors, such as device and browser. For technical reasons related to the sites, it was not possible to carry out the measurement on the sites of the Mexico, Uruguay and South Korea federations.

The list of web pages analyzed and the entire methodology is available at this address: https://karmametrix.com/sostenibilita-web/qatar-2022-world-cup-brazil-champion-of-digital-sustainability/

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Qatar 2022 World Cup: Brazil champion of digital sustainability