Qatar 2022: the National Team chose a Uruguayan yerba mate produced in Brazil and infuriated the Argentine industry

The detail in one of the trunks that the Argentine team will take to Qatar, where the Canarias yerba appears

The planet already breathes air from the Soccer World Cup 2022, that International Federation of Associated Football (FIFA) organized from November 20 to December 18 in Qatar. Facing the important sporting event, the different delegations finalize details in their preparation and also in everything related to the trip and the stay in the mentioned country.

In that sense and considering that the coaching staff of the national team and some local soccer players arrived in Qatar in the last few hours, during the past weekend they worked intensely on assembling the luggage by the team’s props. . It was made up of all the sports clothing that the players will use, but also food, medicine and other elements necessary for the stay.

One of the images of the luggage generated surprise and controversy on social networks. Nicholasone of the prop employees of the Argentine Football Association (AFA)showed on their networks one of the metal boxes that they took to the Arab country in which two details are observed that make up the daily diet of the Scaloneta: contains several packages of yerba mate and bags with candy.

Yerba mate and candies, the request of the players of the soccer team
Yerba mate and candies, the request of the players of the soccer team

In the image published through Instagram stories, it is observed that the yerba mate chosen by the Argentine soccer players is from the brand Canary Islands. It is a well-known brand of Uruguay that occurs in Brazilin the States of Santa Catarina, Paraná and Rio Grande Do Sul. Canary Islands S.A. is a company founded in 1951, with a huge presence in the eastern country, whose main partner is Tilea leading company in the yerba mate sector in Brazil .

As can be seen in the images shared by the national team player, the players prefer variety “serene”which is composed of other natural herbs such as Toronjil, Mburucuyá, Mint and Linden.

The choice of the Argentine team unleashed the rage of a national deputy of missionary origin.

“Unusual and inexplicable. There are dozens of brands of very good yerba mate in Argentina produced in Misiones and Corrientes” (Pastori)

“Unusual and inexplicable. There are dozens of brands of very good yerba mate in Argentina produced in Misiones and Corrientes. However, the National Team brings a Uruguayan brand to Qatar. Is there any official explanation? It’s almost a provocation,” he complained. Luis Mario Pastorilegislator for the UCR.

“Of course it’s nothing against the National Team, of which I’m a fan like anyone else. It is about defending a product of the region. Canarias yerba mate is produced in southern Brazil (Santa Catarina, RG do Sul, Paraná), and bottled in Uruguay. It is not difficult to understand. Right?” he added.

Although up to now there has been no official statement from the entities of the yerba mate sector, different actors of the chain in dialogue with Infobae They specified that behind the scenes of the decision to take yerba of origin from Brazil to the World Cup, “is the taste and the choice of the players, above the leadership issues or agreements that the AFA could have with some company specific”. In this regard, there would be a brand of yerba that is the Argentine yerba linked to the selection. However, the preferences of the team members weighed much more in the final decision.

Lionel Messi does not leave mate on his tours with the national team
Lionel Messi does not leave mate on his tours with the national team

Moreover, in the local industry they attribute the preference to a central actor in the decision of the Argentine players to incorporate the Brazilian yerba. A source from the yerba mate sector in our country commented to this medium that “Uruguayan players are the most fanatical. For example, there is the case of Luis Suarez who infected him LionelMessi, and through him many adopted the Canarias brand. It is a very good quality yerba, it has a different character from our yerba due to land and geographical issues, and because of the high plateaus, such as those located in the Santa Catarina area. They are harvested every two or three years, and that is why it is a stronger and more intense weed, but with less bitter content.”

In addition, Canarias is a brand characterized by offering a type of yerba with a finer grind than that marketed in Argentina, and which in recent times has begun to gain a lot of popularity in the domestic market, competing against brands from Argentina that are very consolidated. And all this despite the fact that the yerba mate of Brazilian origin currently registers a price considerably higher: the one-kilogram package on gondola exceeds $1,100, representing double that of the most popular locally sourced brands.

Moreover, the source from the yerba mate sector consulted by Infobae, commented that the yerba mate from Brazil or Paraguay, even with the depreciation of the peso and everything that happens in Argentina, “costs exactly half that of the Argentine yerba mate. Believe it or not, ”he pointed out.

Finally, with regard to the strong landing that the aforementioned brand has had in the market of Uruguaythe Government of the aforementioned country agreed with Brazil on a protocol that allows the total reduction of the common external tariff of Mercosur, with respect to the merchandise produced in the free zones of both countries, a key factor to promote investments in the new Uruguayan free zone of Rivera.

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Qatar 2022: the National Team chose a Uruguayan yerba mate produced in Brazil and infuriated the Argentine industry