Ipsos: Brazil

From November 20 to December 18, Qatar will become the epicenter of world football as hosts of the FIFA World Cup 2022. For the first time, an Arab country will host the matches between the participating teams, ending the event on December 18, the day the final will be held.

In the absence of a few weeks for this world sporting event to be inaugurated with the Qatar-Ecuador match, Ipsos has carried out a study on how people are going to experience this football event. The first noteworthy fact is that people expect the final to be between Brazil and Germanygiving as the winner the Brazilian team.

Brazil the winner

Among the people who have seen, read or heard about the tournament, 21% on average expect Brazil to be the winner, followed by Germany (13%), Argentina and France (10%). Among the bets, the Spanish team would be in the fifth country with the highest probability of winning the championship, with an average of 7%, followed by England (6%) and Portugal (4%).

However, Argentina is the country that is most optimistic about the World Cup, since 73% of the people in the country declare that the albiceleste team will win the tournament. The Brazilian population also trusts that Canarinha will triumph in Qatar, supported by 66%; and in third place is Spain, where a third of its population trusts that the red and white team will win the cup.

Half of the population in Spain will see the World Cup

On average, half of the global population plans to watch some World Cup content at some point. In this sense, television continues to be the most common device when watching matches (41% on average), although 1 in 5 people will watch it online, another 15% through a smartphone, 7% on the tablet and 5% will follow the meetings on the radio.

For its part, Spain is among the world average of people who will follow the World Cup (55%), with a higher percentage of people who will follow the matches on television (46%), while 13% will do so on the Internet and a 7% via mobile. The radio (6%) ranks fourth ahead of the tablet (5%). Only 8% of Spanish citizens declare that they will not consume anything related to the World Cup.

And it is that, Spain is the second European country, along with Italy, where more people plan to see the World Cup (55%), only behind Poland (58%) and followed by Ireland (54%), Great Britain (52%). ) and Germany (46%).

Football, a social event

Football is a universal event that often serves to share time with family and friends, a fact that the study confirms, since, on average, the vast majority (85%) will watch the World Cup this way globally, while 57% will do so with the people they work with. In addition, an average 53% of people plan to follow the tournament from a bar or restaurant and 31% will skip classes or work to watch the games.

Nationally, Spain is the third European country where the World Cup will be followed the most in the company of friends or family (82%), behind Great Britain (84%) and Ireland (83%).

Spain stands out as the first country in Europe that plans to follow matches with people from their work, along with Italy and Ireland, with the percentage of the three countries being 46%, followed by France (45%) and Sweden (45%). , something that may have to do with the schedules of the World Cup, which many days will coincide with business days in the morning or at noon, when a large part of professionals in Spain and on the continent are at their workplace.

As for the place where the Spanish population will watch the matches, 58% will go to a bar or restaurant to watch them, a percentage slightly surpassed by Ireland (61%) and Great Britain (58%).

In terms of being absent from work, school or university, Spain (26%) ranks seventh in Europe in percentage of people who plan to do so. Thus, people in Germany would be the most willing to skip their obligations (37%), followed by Ireland (36%), Great Britain (34%), Italy (33%), France (31%) and Poland (27%). ).

How was the study done

These are the results of an Ipsos survey conducted in 34 countries between August 26 and September 9, 2022, among 22,528 adults aged 18 to 74 in Canada, Ireland, Israel, Malaysia, South Africa, Turkey and the United States, ages 20-74 in Thailand, ages 21-74 in Indonesia and Singapore, and ages 16-74 in 24 other countries, via the Ipsos Global Advisor online survey platform.

The sample for each country consists of about 1,000 individuals in Germany, Saudi Arabia, Australia, Brazil, Canada, China (mainland), Spain, United States, France, Great Britain, Italy and Japan, and about 500 individuals in Argentina, Belgium , Chile, Colombia, South Korea, United Arab Emirates, Hungary, India, Indonesia, Ireland, Malaysia, Mexico, the Netherlands, Peru, Portugal, Poland, Romania and South Africa.

The samples from Germany, Argentina, Australia, Belgium, Canada, South Korea, Spain, the United States, France, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, Portugal and Romania can be considered representative of the general adult population of these countries under 75 years of age.

Samples from Saudi Arabia, Brazil, Chile, China, Colombia, United Arab Emirates, India, Indonesia, Ireland, Malaysia, Mexico, Peru, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or wealthier than the general population. Survey results from these markets should be viewed as reflecting the views of the most “connected” segment of their population. The data has been weighted so that the composition of the sample for each country best reflects the demographic profile of the adult population based on the most recent census data.

“Global Country Average” reflects the average result for all countries and markets in which the survey has been conducted. It has not been adjusted for the population size of each country or market and is not intended to suggest a total result.

When the results do not add up to 100 or the “difference” appears to be +/-1 than the actual, this may be due to rounding, multiple responses, or the exclusion of “don’t know” or no answer responses.

The accuracy of Ipsos online surveys is calculated using a credibility interval with a survey of 1,000 accurate to +/- 3.5 percentage points and 500 accurate to +/- 5.0 percentage points. For more information on Ipsos’ use of credibility intervals, visit the Ipsos website.

The publication of these results is governed by local regulations.

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