Brazil dominates not only within the soccer fields, but also in the field of social networks. According to an Emplifi report shared exclusively with Forbes Mexico, Neymar Jr.’s team concentrates the largest community on social networks, with more than 30 million users, although with certain nuances it is below other squads. For example, in interaction, the Brazilians remain in fifth place, below Portugal, England, Argentina and France.
According to insights Shared by Emplifi, “the teams use Facebook as their main communication channel; however, the largest volume of interactions comes from Instagram, thanks to the relevance that the Reel format has taken on”.
In content generation, the Mexican team is the one with the greatest presence and is the only team that generates more than 1 million comments on social networks.
The preferred communication channel for individual footballers is Instagram, where their followers not only interact with the content of their professional career but also with their lifestyle.
Cristiano Ronaldo has the largest community on social networks, which generates the highest volume of interactions, however, in terms of conversation, Lionel Messi is the footballer with the most mentions.
In interactions, the Mexican National Team takes sixth place, behind Brazil. Portugal, which ranks first, registers the following statistics: 16.6 million users in the community, 4,600 content generated, 66.7 million interactions and 461,000 comments. Instead, Mexico reaches 24 million community, 17,700 content generated and 1.4 million comments.
The favorite social networks of the teams participating in the Qatar 2022 World Cup, according to Emplifi data, are Facebook, Twitter, Instagram and YouTube, in that order; instead, the platforms that offer the greatest interaction from the community are Instagram, Facebook, Twitter and YouTube, in that order as well.
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As for individual footballers, the Portuguese Cristiano Ronaldo is the undisputed leader. His records are 753 million users in the community, 1.5 billion interactions and 22.5 million comments. Second place, based on interactions, is occupied by Brazilian Neymar and third by Argentine Lionel Messi. And it is precisely these three footballers, leaders of their respective teams, who are the most talked about on social networks.
“The conversation is concentrated to a greater extent on speculation about Messi’s possible last participation in a World Cup; the most relevant topic around Cristiano Ronaldo is the announcement of his participation in Qatar 2022, being his fifth tournament, and the mentions of Neymar are concentrated to a greater extent in relation to public support for one of the candidates for the presidential elections in Brazil ”, refers to Emplifi.
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